Retail Strategy
Two SKUs. One routine.
Built to come back.
Hale Derma isn’t a single retail item — it’s a two-size system designed around replenishment. The 4 oz anchors the counter; the 2 oz travels. Neither refills the other, so each sells and reorders on its own.
The Two-Size System
Two sizes, one routine — by design.
4 oz
Daily essential
Lives on the counter.
Supports the routine.
Supports visibility — a daily reminder of your clinic.
2 oz
On-the-go essential
Travel.
Purse.
Work.